If it's an older drive, then it's coming to the end of it's useful lifespan. If this is a relatively newish drive, I'd suspect poor foundation work or a poor asphalt mix. Your drive should be up for replacement within 3-10 years, depending on climate and how successful you are at keeping water out of the cracks in it.

Even pre-heating them with a blowtorch and heating the crack sealer, although it will produce a better seal, won't do that long term. There's just no way a homeowner can force enough crack sealer into those cracks to completely seal all moisture out. The freeze/thaw cycle accelerates the wear by making those cracks bigger, even with sealer. BUT-once an asphalt drive has cracks in it, it's life expectancy is greatly reduced and you should be thinking about replacement, not repair. That will help to prolong the life of the drive. Blacktop Filler & Sealer - 5 year Black Jack® Drive-MaxxTM 500 is a better quality blacktop filler and sealer designed for asphalt pavements. If you have actual cracks in the drive (and it's not the clearest picture to show that if you do) then yes, crack sealer will help to keep the water out of those cracks. Looks like the sealer that they put on it is wearing off, and that's why it looks like it does.

Black jack drive maxx 800